Knowly shows your organisation's brand in a few places, so participants and managers can see who invited them and where a learning journey belongs. Your logo and primary colour do most of that work.
Where your brand shows up
Your organisation's branding appears where people meet Knowly:
your logo in the header of participant-facing pages — where they join and take part in a learning journey — and in the emails those journeys send
your primary colour on buttons, links, and highlights across the experience
You set both in your organisation's branding settings — see Changing your organisation's logo and brand colour.
When a team needs its own brand
Teams sit inside your organisation and can set their own branding. A team can keep the organisation's logo and colour, or set its own in team settings. When a team uses its own branding, its learning journeys show the team's logo and primary colour instead; anything the team hasn't customised falls back to the organisation default.
Use organisation-level branding when the same identity should apply across every team. Set branding on a team only when that team genuinely needs a different identity. See team settings.
What branding shouldn't do
Branding should help people recognise the sender and the environment. It shouldn't be used to make a learning journey look like it came from a different organisation, or to hide that Knowly is the tool delivering it.
For email sender identity and deliverability, see email deliverability.